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Airtel, India’s leading mobile service provider today strengthened its tie up with Jeevan Blood Bank of Chennai, taking a step ahead in its “Airtel Cares for Everyone” (ACE) project. This is a first of its kind initiative, wherein people can source information on blood within minutes and access the real time stock of tested blood components from Jeevan Blood Bank 24 hours a day.
Airtel already has a partnership with Jeevan, in which a few numbers have been provided free of cost for Jeevan to stay in touch with people wanting to donate blood and patients in need of blood. This is now being strengthened through an SMS service, which provides information about availability of blood.

Procedure:
Type and SMS it to 9600097000
Ex: Type “Blood B+” and SMS it to 9600097000
search your blood group donor in emergency, just sms and get help

A response will be sent back to the person within a minute, containing information on quantity of readily available tested blood components of the group required. This facility is available for customers of all networks and you know it is toll free for Airtel mobile customers  .
If the required blood is available, one can call Jeevan Blood Bank directly on 044-28351200or 044-43524242 for further assistance. This service will help minimize the time spent on searching for safe blood and help save more lives.

About Jeevan Blood Bank:-

Jeevan Blood Bank and Research Centre was started on 24^th September 1995 with the vision of providing, on demand, safe blood and blood components collected from non-remunerated voluntary blood donors using appropriate and current technologies and in accordance to international standards. Over the past thirteen years Jeevan has collected over 72,000 blood donations and made available over 130,000 units of safe blood and blood components to the community. Every blood donation is tested for HIV ( HIV Ag and 1 & 2 Ab), Hepatitis B ( HBsAg & Anti HBc), Hepatitis C ( Anti HCV ), Malaria, Syphilis and Leptospira.
Please note that every unit of blood is being tested by Nucleic Acid Testing ( NAT ) for DNA / RNA for Hepatitis B, Hepatitis C and HIV.