increase movie ticket rates

Geeta Arts has requested the govt to increase ticket rates from 50 to 75rs and
Lobbying is at its peak to hike ticket rates to 75/-, especially to save the upcoming highly over budgeted flick
‘Komaram puli’

Case Study: 'Happy Happy Ga' Sudarshan 35mm Hyderabad
Table 1 : Table2:
'Happy Happy Ga' share, Ticket Hike Proposal by Geeta Arts
Class- Seats [1261]
[Excl rs2/- TMC]
Gross
Gross
Class- Seats [1261]
[Excl rs2/- TMC]
Rs50-2=48 x 525
25,200
39,325
Rs75-2=73 x 525
Rs40-2=38 x 317
12,046
15,216
Rs50-2=48x317
Rs30-2=28 x 124
3,472
4,712
Rs40-2=38 x 124
Rs10-2=8 x 250
2,000
4,500
Rs20-2=18 x 250
Per Show Gross
42,718
63,753
28 Shows Gross
11,96,104
17,85,084
'HappyHappy Ga' 1st Week Gross
[33% occupancy- avg]
3,98,249
3,00,000
 
'Happy happy Ga' would have got 25% less collections if they had hiked the Ticket prices.
The producer would have got deficit of 1.85lakhs with additional 1.25 lakhs rental increase
15% E.Tax
59,737
45,000
NETT
3,38,512
2,65,000
Weekly Rental [21% ]
2,50,000
3,75,000
Share to the Producer/Distributor
88,512
-1,10,000 Deficit
Deduct Distributors Commission 10% + P&A cost [Print ,Advertising] 75,000
83,851
75,000
Happy Happy Ga 1st week returns
4,661
-1,85,000 Deficit

Happy happy ga' collected 4 lakhs [1st week revenue], Lessee/Exhibitor got rs 2,75,000 including Rent and Theatre Maintenance Charges[TMC].
where as the Producer/Distributor got just 5,000 after deducting Print &Publicity from the main theatre of Hyderabad.
Probably around 5 lakhs share from the entire state, even that paltry amount would be adjusted towards second week rental deficit.
On 4cr Investment producer gets 25% returns from satellite rights and he would quit the industry loosing 75% of his hard earned money.
Around 120 producers are making films to make lessee’s richer day by day and very few countable producers get back their investment.
'Happy Happy ga' atleast made the share of 5,000rs with these HIGH RENTAL, it would have got 2lakhs deficit if The Ticket rates were hiked as Geeta arts proposed

small film makers on an average have to shell down one and half lakhs plus on each theatre to release their film if the Ticke prices are hiked and that would be the death of small cinema

so keeping in mind Thousands of families we request Allu Aravind garu and Chiranjeevi garu not to take this extreme step for their selfish gain and cause damage to their mother Industry. The proposed hike will benefit only BIG4 and it will get angry reaction from audiences and telugu film Industry

Please don’t let that happen with your influence.
You can become the face and voice of alternative good quality cinema,that will take Telugu Cinema to the greater heights.
You growww.. and please allow others to survive.
You cant make others as you wish them to be,
Don’t make TFI a feudal industry, and don’t make our lives miserable.

We request the honorable Minister smt Geeta Reddy garu to reduce ticket rates from 50 to 35/- and issue the G.O making the Theatres run small budget films for 16 weeks on percentage system in the calendar year.
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