On Thursday morning visitors were greeted with photos from National Geographic and Yann Arthus-Bertrand and images of the works of Dale Chihuly, Jeff Koons, Tom Otterness, Polly Apfelbaum, Kengo Kuma, Kwon, Ki-soo and Tord Boontje.
Users who wanted to return to the Google white background found that they were unable to do so, however, and in addition were being forced to create a Google account to add a new image. "Remove Google background" was one of the top 10 "hot searches" on Google itself on Thursday, and criticism of the background images was flying fast and furious on Twitter.
Some Twitter users accused Google of copying Microsoft's search engine Bing, which has featured a different background image every day since it launched in June, and the US software giant itself poked fun at its rival.
Google has steadfastly refused offers to put outside advertising on the homepage featuring its search box in a bid to maintain its spare look, and Thursday's move surprised a number of observers of the Internet giant.
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