Amazon to provide video through Kindle e-books on iPad-iPhone

San Francisco: Amazon has updated its Kindle application allowing audio and video clips to be embedded in electronic books served up on Apple's popular iPad, iPhone, or iPod touch gadgets. Slightly more than a half-dozen e-books taking advantage of the new technology were available like "Rick Steves' London 2010" and "We Cannot Fail" by Terry Golway.



"We are excited to add this functionality to Kindle for iPad and Kindle for iPhone and iPod touch," Amazon Kindle director Dorothy Nicholls said in a release. "We look forward to seeing what authors and publishers create for Kindle customers using the new functionality of the Kindle apps."

A digital version of "Rose's Heavenly Cakes" featured video tips for baking recipes. "Innovations like these represent the advantages that digital can offer. Advancing our content in this manner is important for our authors and our readers and it will raise the bar on what digital reading can offer for years to come," said Peter Balis, Director of Digital Content Sales at Wiley.

Kindle for Android was available at the online Android Market. Synching technology used by Amazon lets people read Kindle books on an array of devices, switching as they wish. "Our customers tell us they love the convenience of having their Kindle library with them everywhere and their reading synchronized across multiple devices," Nicholls said.
Amazon on Monday also released a free Kindle application in the U.S. for smartphones based on Android software backed by Apple rival Google.Last week, Amazon and U.S. bookstore giant Barnes & Noble cut the prices of their electronic book readers in the face of Apple's iPad momentum in the fledgling market.

Amazon dropped the price of its Kindle e-reader to 189 dollars from 259 dollars. The cheapest iPad, a multi-purpose tablet computer that features a color e-reader compared with the black-and-white "e-ink" Kindle devoted exclusively to digital books, costs 499 dollars.
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