The Indian rupee is likely to get its own unique symbol on Thursday, with the Union Cabinet set to approve the final design. With this, the rupee will join the elite league of global currencies like US dollar ($), British pound sterling, euro and Japanese yen, which have their unique symbols.
In pictures: Rupee's New Avatar
The shortlisted design apparently plays on the Hindi letter 'R' with a double-slash. The FE designers have conceptualised the design here.
The government has already shortlisted five entries after a pan-India open contest which was advertised by the finance ministry in February 2009. According to the terms of this contest, the winning design will become the property of the government of India and the winner will have to surrender the design copyright to in lieu of Rs 2.5 lakh.
According to design experts, formulating a unique currency symbol is extremely difficult, made tougher by the requirement that it must be adaptable to computer keyboards. The design will also have to be incorporated in currency notes, which would mean asking printers abroad where the currency is printed to make large-scale investments.
"Russia too wanted a unique symbol for its currency in the 1990s. It is still looking for a symbol to represent the rouble. Designing new symbols involves rigorous testing as the symbol would be used across all technical applications apart from widespread usage on the Web, mobile phones and banners," a designer at a leading ad agency told FE.
The government decided to have a unique symbol for the Indian rupee as its abbreviated form (Rs) is also represented by the currencies of Pakistan, Nepal, Bangladesh and Sri Lanka. Last year, the finance minister Pranab Mukherjee had made this announcement in his budget speech. "In the ensuing year, we intend to formalise a symbol for the Indian rupee, which reflects and captures the Indian ethos and culture," Mukherjee had said then.
In pictures: Rupee's New Avatar
The shortlisted design apparently plays on the Hindi letter 'R' with a double-slash. The FE designers have conceptualised the design here.
The government has already shortlisted five entries after a pan-India open contest which was advertised by the finance ministry in February 2009. According to the terms of this contest, the winning design will become the property of the government of India and the winner will have to surrender the design copyright to in lieu of Rs 2.5 lakh.
According to design experts, formulating a unique currency symbol is extremely difficult, made tougher by the requirement that it must be adaptable to computer keyboards. The design will also have to be incorporated in currency notes, which would mean asking printers abroad where the currency is printed to make large-scale investments.
"Russia too wanted a unique symbol for its currency in the 1990s. It is still looking for a symbol to represent the rouble. Designing new symbols involves rigorous testing as the symbol would be used across all technical applications apart from widespread usage on the Web, mobile phones and banners," a designer at a leading ad agency told FE.
The government decided to have a unique symbol for the Indian rupee as its abbreviated form (Rs) is also represented by the currencies of Pakistan, Nepal, Bangladesh and Sri Lanka. Last year, the finance minister Pranab Mukherjee had made this announcement in his budget speech. "In the ensuing year, we intend to formalise a symbol for the Indian rupee, which reflects and captures the Indian ethos and culture," Mukherjee had said then.
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Rs. 190 Crs budget film Robot to release on 3rd September.
Following Mani's bilingual epic Raavanan, this year's other much awaited extravaganza the Shankar directed Endhiran / Robo will hit the screens. If industry inside sources are to be believed, Shankar is on the verge of announcing the release date, which is likely to be September 3, 2010. Endhiran, the sci-fi fantasy has been in the making for a couple of years with superstar Rajinikanth and Aishwarya Rai in the lead.
Owing to its mammoth budget, Eros International decided to drop the project earlier during the recession period after which SUN pictures took it over. Endhiran is reportedly made at a whopping budget of Rs. 190 crores, the highest ever budget for a motion picture in Indian cinema. Oscar winner A R Rahman scores for the movie, which is co-written by the late writer Sujatha.
Following Mani's bilingual epic Raavanan, this year's other much awaited extravaganza the Shankar directed Endhiran / Robo will hit the screens. If industry inside sources are to be believed, Shankar is on the verge of announcing the release date, which is likely to be September 3, 2010. Endhiran, the sci-fi fantasy has been in the making for a couple of years with superstar Rajinikanth and Aishwarya Rai in the lead.
Owing to its mammoth budget, Eros International decided to drop the project earlier during the recession period after which SUN pictures took it over. Endhiran is reportedly made at a whopping budget of Rs. 190 crores, the highest ever budget for a motion picture in Indian cinema. Oscar winner A R Rahman scores for the movie, which is co-written by the late writer Sujatha.
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According to the Sources, Director Gautham Menon After the Big Success of Ye Maaya Chesave hez going to Direct an another movie in telugu, the actor in lead will be Nara Rohit. This Film is going to be Produced By Bellam Konda Suresh under the banner of Sri Sai Ganesh Productions and Most Interesting thing is Music of this film will be Scored by Oscar Award Winner A.R.Rahman.And the Film has been titled as 'Telugu Tejam'
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